Who: CAGE Design Build is a boutique company offering premium residential remodeling, design, and construction services.
What: CAGE Design Build asked Bailey Communications to re-write copy for their website. At the time, their website copy had been written by multiple writers, didn’t flow, and contained errors. I also found that the copy did not speak to the audience’s needs or adequately reflect the benefits of working with CAGE Design Build. It also did not easily or adequately communicate what CAGE Design Build does. Taking a strategic approach to learn the client’s mission, vision, goals, and more, I then completely rewrote the website copy, with a new tag line and headlines.
“We were looking for a copywriter who could convey our voice and re- write our website copy. Cindy came on board with a process in place that took us from scratch to finished product. Her preliminary work in gathering information through to writing the actual copy was productive, timely, and creative. We have had the opposite with other copywriters who just didn’t listen or convey what we really needed. Cindy from the day we first spoke to the completion of the final copy was on task, professional, and well-spoken. We are extremely happy with the work Cindy completed for us. We hope we can have Cindy continue to write more copy for us in the near future!”
— Kelly Funk, Co-Principal
CAGE Design-Build
