Bailey Communications partners with clients to develop high-quality content that works seamlessly with design to deliver a message or fulfill a purpose. I take a project from initial idea through to its end product(s), executing the best plan or strategy to meet client goals and audience needs.
I work with clients directly or with their design or marketing teams to provide the following services—tailoring them to fit project needs. I can work on a project by project basis or on a targeted campaign.
Step 1 Strategic Planning
In this stage, I identify the target audience and determine (as needed) the best message, medium, and method to communicate to that audience, given client goals and objectives. This stage can also involve developing the purpose or concept, tone, and style of the end product(s). This planning gives the writing purpose and direction.
Step 2 Content Development
After I have a plan, I structure, outline, write, edit, and format content that takes advantage of the form (online, print, video) and integrates seamlessly with design (as applicable) to satisfy client goals and needs. Depending on project needs, I may bring on one or more qualified writers to execute the writing and editing portion.
Step 3 Project Management
Along the way, I manage multiple projects, resources, costs, and schedules, as needed, to ensure deliverables are made on time and within budget.
Step 4 Maintenance
I can set up a maintenance schedule to keep your content up to date on a regular basis, ensuring accuracy through time.
